Freelance consultation and discrete projects focused on brand, marketing and customer experience. Services include B2B & B2C business & marketing plans, brand management, creative direction, customer analysis / segmentation, content strategy, PR & media strategy, branding, style & customer experience guides, ad, collateral and retail environmental design, digital platform development, paid media and SEO.

Led a team of 230+, with 5 direct reports, establishing growth, scalability, and sustainability for national vertically integrated commercial real estate developer with ~$1.5B in assets under management. This included managing a multi-million dollar annual budget. Leveraged comprehensive view of business and interpersonal skills to articulate and evangelize strategy at all levels of organization. Designed and executed strategic marketing and communications programs with ownership of events, branding, customer experience, media buying, social media, training, public relations, and retail experience design. Drew upon curiosity and forward-thinking mindset to explore technology solutions and expand capabilities to enhance customer journey with high return on investment (ROI) potential. Oversaw website, digital assets, and e-commerce.

Recruited to realize marketing vision for financial services and education startup serving mid- to low-tier professional athletes. Leveraged agency and vendor experience to understand and elevate client experience through innovative marketing strategies. Owned all aspects of marketing, including branding, public relations, advertising, market research, promotion activities, sales support, and product pricing models. Collaborated with cross-functional teamsto support successful build and delivery of product and services, gaining valuable insight across business and operations of startup.

Played instrumental role in branding, planning, development, and launch of new business unit. Designed and administered training to over 100 sales managers, account executives, and sales support staff on selling creative services. Leveraged high-potential individuals to build top-performing salesforce. Demonstrated ability to instill innovation and ingenuity, leading shift away from traditional sales approach.

Served as trusted advisor to C-Suite executives; provided expertise in consultative sales, negotiations, branding, marketing, digital strategy, user experience design, solutions development, and technology to enhance both government and enterprise websites, portals, and web applications. Facilitated initial successes with mobile practice; spearheaded pitch, proposal, scoping, contract negotiations and ongoing client relationship management with leading commercial and nonprofit organizations. Exceeded $2.5M annual sales quota.

Spearheaded cause marketing for boutique marketing agency, working with renowned brands such as Court TV, BET, and Wells Fargo to craft educational curriculum supplements programs for school-aged children. Demonstrated ability to work backward from customer needs and work cross-functionally to tackle complex ambiguous problems and bring vision to life. Orchestrated modernization effort, facilitating transition from print material to web portal, enabling teachers to leverage technology in delivering high-quality educational experiences.

Responsible for management of department wide safety protocols, leading training exercises, and assuming command of emergency incidents —directing a crew of ten or more firefighters and emergency medical personnel. Received 2002 Firefighter of the Year and 2003 North Carolina State Public Service Commendation.